Picking the right lingerie can be a tricky task. Not only do we want to get the fit right, but we want to ensure we look and feel sexy too. Enter contemporary Australian lingerie brand, Palindrome. Having arrived on the scene just last year, Palindrome has quickly become the go-to for luxury intimates.
We caught up with the mastermind behind the label, Sydney local Marie Savvas. From the inspirations behind the brand to advice on what to look for when shopping for lingerie, Marie shares her expert knowledge in this exclusive interview.
You have played a huge role in Australia’s lingerie industry for over two decades. What made you decide to launch your own brand?
The timing felt right, I had been executing other people’s visions for over twenty years and I really wanted to explore my own aesthetic. I felt there was something lacking in entry level designer lingerie so I acted upon the impulse.
Tell us a bit about Palindrome. What makes the label unique?
I have previously been the Creative Director for both high street and luxury intimates brands, Palindrome was an amalgamation of both of these channels. The aim was to create pieces with a high-end aesthetic at attainable prices; everyday luxury.
Each garment is detailed in its design and workmanship, fit is also an integral part of the brand therefore we carry out a wear trial program before proceeding with manufacturing. In a fast-paced industry where there is a ‘churn and burn’ mentality, the practices such as our fit program set us apart from a lot of our competitors as quality is equal to design.
You wouldn’t buy an ill-fitting pair of shoes on sale, therefore you should think of your under garments in the same way.
Tell us a bit about the creative process at Palindrome.
When it comes to the creative process, my years of experience has held me in good stead. I am very disciplined in first planning out the framework of a collection, so that I am laser-focused when designing. Looking at social and runway trends along with new textile print collections kicks off the creative and acts as a key source of inspiration.
We produce two collections a year, so this framework will factor in delivery times, existing styles that will be re-coloured, the number of new styles required and creating a seasonal colour palette that is workable for the southern and northern hemispheres simultaneously, while balancing an even number of silhouettes and price points. Lots to consider, but I am a strong believer in investing the time and getting it right. I am creative at heart but love data and facts to supplement the new ‘unknown’ ideas.
What do you think is most important when shopping for lingerie? What should women look out for?
Getting professionally fitted every six months is so important as our bodies can fluctuate for a number of reasons, this will make shopping online and in store less of a guessing game.
Best advice is not to get trapped into purchasing the incorrect size just because it’s on sale. You wouldn’t buy an ill-fitting pair of shoes on sale, therefore you should think of your under garments in the same way.
Always remember lingerie is meant to flatter and enhance your body.
What’s next for Palindrome? Anything exciting lined up for 2017?
The business has claimed 2017 as a year of consolidation. We have done an outstanding job of launching with Myer and Selfridges in the past year and a half, so taking these accounts to another level is our main objective by showcasing Palindrome on custom fit-outs, PR in the UK and some designer collaborations in the pipeline.
We’re excited to announce that we’re moving to a new Sydney studio early in the year to accommodate our growing needs, which is a fabulous way to recalibrate and develop an exciting new energy leading us into the new year.