Speak Chic: How To Pronounce Designer Names

February 25, 2018
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Have you ever been tragically tongue-tied trying to master those difficult, yet delightfully-chic designer names in a room full of fashion-savvy folk? You’re not alone. Often the hot topic of conversation at the beginning, middle, and end of fashion month, this highly frowned upon fashion faux pas is an easy one to commit.

The spelling of certain names can be pretty mind-boggling, especially if they are foreign or six syllables long. It might seem like a lot of people you meet are completely immune to pronunciation blunders. But for those of us who are hit with the sinful inability to speak chic, things can get a little awkward.

To keep judgmental sneers and sniggers at bay, we’ve created a nifty cheat sheet with easy-to-sound-out phonetic pronunciations for the most commonly-massacred names in fashion. With a little bit of persistence and practice, those designer names will be rolling off the tongue in not time.
Fashion Week

Acne:  Ahk-nay

Balmain: Bahl-mahhhn

Bottega Veneta: Bo-tega Ven-e- ta

Bulgari: Ball-gah- ree

Burberry Prorsum: Bur-bur- ree Pror-some

Chanel: Shun-nel

Christian Louboutin: Christian Loo-boo- tan

Comme des Garçons: Comb dey gah-sown

Dolce & Gabbana: Dole-chay and Gabb-anah

Dries Van Noten: Drees van know-ten

Fendi: Fend-ee

Givenchy: Zjee-von- shee

Gucci: Goo-chee

Hermès: Er-mez

Hervé Léger: Air-vay Le-jay

Issey Miyake: Iss-ee mee-yah- key

Jean Paul Gaultier: Zhon Paul Go-tee- ay

Joeffer Caoc: Joe-fur Kay-ock

Junya Watanabe: Joon-ya Wah-tah- nah-bai

Lanvin: Lon-vin

Maison Martin Margiela: May-sohn Martin Mar-jhell-ah

Madame Gres: Madame Gray

Moschino: Mos-key- no

Missoni: Miss-own- ee

Monique Lhullier: Mo-neek Loo-lee- aye

Miu Miu: Mew Mew

Pierre Cardin: Pee-air Car-dain

Raf Simmons: Rauf See-mons

Rodarte: Ro-dart-taye

Swarovski: Swore-off- ski

Thakoon: Ta-koon

Yohji Yamamoto: Yo-jee Ya-ma- mo-to

Yves Saint Laurent: Eve San Lau-ron

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