And why you will too.
It’s the name that keeps popping up on beauty blogs and forums, and it turns out – Olaplex is indeed worth the hype. Don’t believe us? We asked Brands Exclusive Beauty Buyer, Jess to talk us through one of her favourite haircare must-haves…
Olaplex is a professional haircare brand, trusted by salons globally. It’s an at home treatment that can be used as a strengthener before colouring, or as a pre-treatment conditioner to avoid damage caused by chemical hair dyes.
It’s basically a small bottle of magic that will leave your hair feeling stronger, shinier and healthier. It works to strengthen your hair from roots to tips, conditioning deeply. Ladies, if your hair is prone to breakage, this will definitely improve the overall condition of your hair – and is also an absolute godsend for anyone who colours regularly.
Use generous amounts! Comb through wet hair and leave in overnight/during the day while you’re home, I generally find the longer the better. When you’re ready, wash it out with shampoo and conditioner then style as normal.
Pro tip: As it comes in 100ml bottles, it’s perfect for travel. I’ll be using mine as an inflight treatment on my upcoming Europe vacay.