Behind the Brand: Happy Socks

August 30, 2016
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When is a sock not simply a sock? When it has the power to transform mood and style with colour and creativity! Don’t believe us? Let’s take Swedish label Happy Socks as the perfect example.

Socks just wanna have fun!
In 2008 the world got a little happier. It had nothing to do with fresh-faced presidents promising the world, or gold medals collected in Beijing; instead, it had everything to do with the humble sock. Two friends had a bright idea: to reinvent this everyday essential with flair, and today, their vision for creative sock designs with quality craftsmanship at their foundation spreads happiness to fans in 70 countries across every continent.

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What’s your flavour?
A kaleidoscope of colour and pattern that caters to any personality can be found in the Happy Socks collection of unisex crew socks, boxers, trunks, and kids socks. Whether it be abstracts that are your thing, or statement spots you’re feeling today, Happy Socks help you express yourself. To ensure designs stay fresh and ahead of the game, the brand continues to work with an impressive list of collaborators to inspire every outfit. Notable partnerships over the years include: Billionaire Boys Club, Adidas, Barneys New York, and Colette to name a few.

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Behind the brights
To ensure your feet slip into only the best, the Happy Socks team regularly visits its factories and keeps in close contact with each point of the production process to promote meticulous detail and a quality finished product. With backgrounds in graphic design and advertising, the founders are tapped into every facet of the business to ensure sharp, original designs are stamped with the Happy Socks name, and each piece is durable enough to go toe to toe with your busy – and stylish – lifestyle.

All play, no work
It’s hard to ignore this exuberant ethos when you’re in a pair of Happy Socks, so ditch the holey oldies, and do away with the bland basics with a fresh set of fun socks. Introducing bold shades and striking pattern with easy accessories such as socks is a great way to build your colour confidence. Slip a pair on to reinvent a simple outfit, or surprise Dad with the gift of colourful happiness this Father’s Day.

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