Behind the Brand: Eeni Meeni Miini Moh

September 12, 2016
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In a kaleidoscope of colour and pattern, one common thread ties each Eeni Meeni Miini Moh kidswear collection together – passion. And one could say it’s this passion that sets this premium Australian brand apart from the rest. Or could it be the label’s beautiful colour palette? Or perhaps it’s the inspired graphics or attention to detail … you decide!

The innovative children’s lifestyle brand is the go-to for parents seeking practical yet unique fashion for newborns through to 12-year-old kids. Comfort and exceptional quality are at the root of each passionate design, with distinct colour and creativity their blooming touches. Just as each little personality is unique, so is each fashion item envisioned under the brand, and by exploring the connection between textiles and the creative process, it has found a stylish way to help little minds express their creativity and individuality.

All elements are made by hand with natural fibres that embody the brand’s ethos. Its commitment to sourcing fabric and suppliers ethically provides peace of mind for shoppers seeking the best for the environment and communities around the world. Want more to love? How about the brand’s continued contribution to diverse groups and organisations that need a helping hand to make the lives of kids around the country better including: orphanages, children’s hospitals, and educational projects.

At the end of the day though, these heartfelt by-products of the Eeni Meeni Miini Moh company come down to indulging a passion for inspiring kids through fashion. For girls that swoon for pinks and those that love a moody hue, to boys that lose themselves in imaginative prints or prefer a classic collared shirt like Dad, each one is given the same freedom to find something they love in the brand’s collections.

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