Friend of Mine
Country of Origin: Australia
Since its debut in 2009, Friend of Mine has quickly introduced a well thought out and well developed aesthetic. Friend of Mine has quickly captured the attention of stylists, bloggers and media alike as a standout brand recognized as a result of the combination of their experience and blend of attributes.
A rockabilly aesthetic is referenced throughout and is seen in the label’s namesake, which is drawn from a cult Bob Dylan track. The look is one that is undeniably fashionable, yet in a simplistic thrown together style that is far from contrived. Friend of Mine’s effortlessly cool nature results in versatile pieces, basics-with-a-twist as well as standout shoes and accessories. Whilst Friend of Mine has already carved out it’s own signature aesthetic, each new collection brings a new palette of inspiration ranging from pop culture to music to childhood memories.