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Behind the Brand: NUE By Shani

September 15, 2017
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Old-world tailoring meets modern shaping technology.

Featured on the likes of Oprah’s O Magazine and The Today Show America, NUE by Shani is the ultimate label for sleek, sophisticated designs that use the latest in shaping fabrics. Here, we take a deep dive into the beautiful world of this fabulous US designer label.

The Ultimate ‘Little Black Dress’

Shani Grosz, after graduating from Parson’s School of Design, saw a gap in the women’s fashion market. Wanting to create a label that was both feminine and strong, NUE By Shani was born. Shani’s designs allow women to ‘hide their flaws’ in the most discreet of ways by combining gorgeous, tailoring with shaping technology that allows it’s wearer to feel comfortable and free. Like her own little secret no one else has to know.

The Science Behind The Fabulous

Each NUE by Shani design features an inner construction of state-of-the-art compression fabric, using specially woven spun lycra that allows women to look and feel their best. The patent pending technology enhances the wearer’s curves, curated to allow her to flaunt her best figure. But you can forget tight, restricting or uncomfortable dresses! Shani’s designs are luxuriously comfortable, the soft fabrics means you can meet the demand of a busy modern schedule while still looking fabulous.

Kristen Bell and Alysia Reiner in NUE By Shani
A Celebrity Favourite

Shani’s sophisticated yet practical designs have developed a celebrity following with the likes of Oprah, Gayle King, Kristen Bell, Alysia Reiner and Danielle Brooks to name a few. The chic tailoring also has drawn the attention of many television presenters, including Melissa Joan Hart, Wendy Williams and Kathy Lee Gifford.

Want your very own NUE By Shani dress? Shop the range now on sale at Brands Exclusive.

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