Designer File: Ted Baker
Ted Baker’s combination of classic British style, exceptional craftsmanship and quirky detailing has won the UK label a loyal following of fashionistas and fashionistos across the globe.
From the beginning Ted Baker has had a very clear, unwavering, focus on exceptional quality, attention to detail and a quirky sense of humour. The label initially launched in 1987 as a Glasgow-based tailored shirt specialist.
With no budget for traditional advertising, founder Ray Kelvin focused on offbeat marketing tactics and word of mouth to anchor the brand. The label quickly gained a reputation craftsmanship, clever tailoring and vibrant personality, and has since then grown to encompass a full range of menswear, womenswear, footwear, accessories and fragrance.
A palette of paintbox brights, rich off-beat prints and playful detailing bring a contemporary edge to the timeless simplicity of Ted Baker’s classic designs. Season after season the brand delivers a masterful collection that embodies both style and substance.
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