Alexa Chung Designs a Teddy Bear
British It-girl Alexa Chung has joined a string of fashion heavy hitters with her take on Pudsey Bear, the iconic teddy who’s been the mascot of the BBC Children in Need charity since 1985.
Chung kept her Pudsey simple and classic, using midnight blue velvet and featuring a white bandanna with embroidered red hearts. See more of the collection below.
Pudseys in order from left by: Jonathan Saunders, Kate Hillier, Mulberry, PPQ, Erdem, Giles, Louis Vuitton, House of Holland and Liberty.
Tell us which is your favourite Pudsey Bear!
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