Alexa Chung Designs a Teddy Bear

01.Feb,2012

British It-girl Alexa Chung has joined a string of fashion heavy hitters with her take on Pudsey Bear, the iconic teddy who’s been the mascot of the BBC Children in Need charity since 1985.
pudsey alexa BBC  Alexa Chung Designs a Teddy Bear
BBC Children in Need launched the Designer Pudsey Collection in November 2011, and since then designers including the likes of Louis Vuitton, Mulberry, Erdem and Topshop Unique have created their own unique versions of the cuddly ted.

Chung kept her Pudsey simple and classic, using midnight blue velvet and featuring a white bandanna with embroidered red hearts. See more of the collection below.

pudsey collection BBC  Alexa Chung Designs a Teddy Bear

Pudseys in order from left by: Jonathan Saunders, Kate Hillier, Mulberry, PPQ, Erdem, Giles, Louis Vuitton, House of Holland and Liberty.

Tell us which is your favourite Pudsey Bear!

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