Ita Buttrose, Jessica Rowe, Joe Hildebrand and Sarah Harris are selling the pink clothes off their backs on brandsExclusive for Cancer Council’s Pink Ribbon.
The Studio 10 cast is doing a “Posh” and selling the clothes off their backs for a good cause.
On Pink Ribbon Day on Monday, Ita Buttrose, Jessica Rowe, Sarah Harris and Joe Hildebrand will be fitted in pink designer wear on Studio 10 on Network Ten.
Once the morning show wraps , the outfits – which include clothes and accessories – will be listed for sale on brandsExclusive, giving fans a chance of getting first-hand access to real celebrity style.
The proceeds* are going to Cancer Council’s Pink Ribbon, which provides funds for research to beat breast and gynaecological cancers while also supporting the entire cancer journey.
“I have for many years been passionate about raising awareness for breast cancer, so anything we can do to raise funds and awareness is fantastic,” said Ita Buttrose.
“’What a wonderful way to shop guilt-free and for a worthy cause,” said Jessica Rowe.
“Breast cancer is the most common invasive cancer in women in Australia, so all funds are
The Studio 10 cast pulling the famous Posh pose.
needed,” added Sarah Harris.
“I look great in pink, so this was a no-brainer,” joked Joe Hildebrand.
In addition to the four complete celebrity outfits, brandsExclusive is hosting a with hundreds of affordable designer items from brands such as Versace, Hugo Boss and Yves Saint Laurent up for grabs.
The prices will be up to 85 percent off RRP, and sales proceeds* are going to Cancer Council’s Pink Ribbon.
“We are hoping to raise $10,000 for this very charitable cause,” said Craig van Zyl, CEO of brandsExclusive.
Victoria Beckham made headlines earlier this year when she donated her most memorable dresses to an online UK designer outlet, with all proceeds going to charity mothers2mother.
“If Posh can do it, so can we,” proclaimed Hildebrand.
Every day in Australia, around 50 women are diagnosed with breast or a gynaecological cancer.
Cancer Council is the only cancer charity in Australia that funds research to beat breast and gynaecological cancers while also supporting the entire cancer journey.
To shop Studio 10 cast member’s outfits, head to brandsExclusive.com.au at 11am AEST on Monday October 27.
Studio 10 airs on Network Ten from 8.30 am every day.
*brandsExclusive will donate all the proceeds of the sale, less the cost of distribution.